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简述演讲传播的优势。

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正确答案:

1、演讲具有较强的劝服效果,演讲者与听众进行面对面的直接接触,具有最直接和较强的劝服力

2、演讲是有效的信息交流,演讲能为演讲者和听众提供现场双向交流的机会,通过现场的反应、交流,有利于达到有效的沟通

3、演讲的表现力较强,讲是陈述事实、观点、论据,既是逻辑的演绎推理,又是表情、动作的表演艺术。

4、演讲有助于提高演讲者和组织的声望

5、演讲可以直接宣传组织的观点,演讲是带着既定目的,有鲜明的针对性,可以直接推销组织形象

6、演讲可直接提供权威性资料。现场演讲的信息总被作为第一手的、最权威的资料。

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